Fresh Off The Block

A co-designed identity for the 2019 University of the West of England Creative Industries Degree shows with Meg Alderson.
The design commends individual growth whilst resembling unity within the student community. Fresh Off The Block represents the fresh graduates that are literally coming fresh off the block as new blood and talent. The yellow design being a DNA net to resemble the technical faculty of environment and technology, whilst the peach design uses white space and being more conceptual represents the faculty of the creative arts.

The identity was shown around Bristol digitally and printed on billboards in central and surrounding areas.

Co-designed with Meg Alderson for the University of the West of England.